1. INTRODUCTION
This Privacy Policy governs the use of the Crimewise mobile application (“App”), operated by Crimewise (“we,” “us,” or “our”).
Crimewise is designed to provide crime-related insights, statistical analysis, geographic comparisons, and visualisations derived from publicly available and aggregated datasets.
This App is an informational tool only and does not provide real-time alerts, emergency services, or safety guarantees.
By downloading, accessing, or using the App, you acknowledge that you have read, understood, and agreed to this Privacy Policy.
2. DEFINITIONS
For the purposes of this Privacy Policy:
- “Personal Data” means any information relating to an identified or identifiable individual.
- “Processing” means any operation performed on data, including collection, storage, use, or deletion.
- “Device Data” means technical information about the device used to access the App.
- “Location Data” means geographic information derived from device sensors or system permissions.
- “Aggregated Data” means anonymised, statistical data that cannot identify an individual.
3. SCOPE AND APPLICABILITY
This Privacy Policy applies globally and is intended to comply with:
- UK GDPR & Data Protection Act 2018
- EU General Data Protection Regulation (GDPR)
- California Consumer Privacy Act (CCPA/CPRA)
- Other applicable international privacy frameworks
Where local law provides additional protections, those rights are preserved.
4. DATA MINIMISATION PRINCIPLE
Crimewise is built on a minimal data collection model.
We intentionally:
- Avoid user accounts
- Avoid identity-based tracking
- Avoid collecting directly identifiable personal information
Where possible, all processing is conducted using non-identifiable or anonymised data.
5. INFORMATION WE COLLECT
5.1 Personal Data (Highly Limited)
We do not require account registration.
We do not directly collect:
- Names
- Email addresses
- Phone numbers
- Payment or financial data
- Contacts or social connections
- Biometric data
5.2 Location Data
If permission is granted, the App may access:
- Approximate location (city/region level)
- Precise location (GPS-level), depending on device settings
Purpose:
- Deliver localised crime insights
- Enable geographic comparisons
- Display map-based visualisations
Important Safeguards:
- Location access is permission-based only
- Location is used only while the App is in use
- We do not track location in the background
- We do not build movement profiles or history logs
- Location data is not stored beyond active session use unless anonymised
5.3 Device & Technical Data
We may automatically collect:
- Device model
- Operating system and version
- App version
- Language and region settings
- Generalised IP-based location (non-identifiable)
5.4 Usage & Analytics Data
We may collect anonymised interaction data such as:
- Screens viewed
- Features used
- Session duration
- Interaction flows
- Crash reports and performance logs
This data is:
- Aggregated
- De-identified
- Used strictly for product improvement
5.5 Derived & Inferred Data
We may generate internal analytical outputs such as:
- Regional crime trends
- Comparative scoring (e.g., safer vs higher-risk areas)
- Visual heatmaps
These are based entirely on external public datasets, not individual users.
6. DATA SOURCES
Crimewise relies on:
- Government open data portals
- Public law enforcement datasets
- Aggregated statistical sources
We do not independently verify all source data and do not guarantee its accuracy.
7. PURPOSE OF PROCESSING
We process data solely for:
- Providing core App functionality
- Displaying relevant geographic crime insights
- Improving usability and performance
- Debugging and system monitoring
- Preventing abuse or misuse
We do not:
- Sell data
- Use invasive tracking
- Conduct behavioural profiling across third-party apps
8. LEGAL BASIS FOR PROCESSING
Where applicable under GDPR:
- Consent → for location permissions
- Legitimate Interests → app functionality, analytics, security
You may withdraw consent at any time via device settings.
9. DATA SHARING AND DISCLOSURE
We do not sell personal data.
We may share limited, non-identifiable data with:
- Analytics providers
- Infrastructure and hosting services
- Map and visualisation providers
All third parties are contractually required to:
- Maintain confidentiality
- Implement security controls
- Comply with applicable laws
We may disclose data if required by:
- Law
- Legal process
- Regulatory authorities
10. DATA RETENTION POLICY
We follow strict retention limitations:
- Location data → not persistently stored beyond active use
- Analytics data → retained only in anonymised, aggregated form
- Logs → retained for system integrity and debugging only
We minimise retention wherever technically feasible.
11. DATA SECURITY
We implement reasonable safeguards including:
- Encryption in transit (where applicable)
- Secure storage practices
- Access controls
- Data minimisation strategies
However:
- No system is completely secure
- We cannot guarantee absolute protection against breaches
12. USER RIGHTS
Depending on jurisdiction, you may have rights to:
- Access your data
- Request deletion
- Restrict or object to processing
- Request data portability
Due to our minimal data model, many requests may result in:
“No identifiable personal data held.”
13. CHILDREN’S PRIVACY
The App is not intended for children under 13 (or equivalent local age).
We do not knowingly collect children’s data.
14. THIRD-PARTY SERVICES
The App may integrate with third-party services, including:
- Analytics platforms
- Mapping services
These providers may process data under their own privacy policies.
We are not responsible for third-party practices.
15. INTERNATIONAL DATA TRANSFERS
Data may be processed outside your country.
Where required, we implement safeguards such as:
- Standard Contractual Clauses
- Equivalent legal protections
16. ACCURACY, LIMITATIONS & RISK DISCLAIMER
Crimewise provides informational, statistical, and analytical outputs only.
The App:
- Does not provide real-time crime alerts
- Does not predict future crime with certainty
- Does not replace law enforcement, emergency services, or official guidance
Data may be:
- Delayed
- Incomplete
- Subject to interpretation
- Incorrect or outdated
Users must not rely on this App for personal safety decisions.
17. NO DUTY OF CARE
To the fullest extent permitted by law:
- Crimewise does not assume any duty of care to users
- We are not responsible for user decisions or actions
- Use of the App is entirely at the user’s own risk
18. LIMITATION OF LIABILITY
To the maximum extent permitted by law:
Crimewise shall not be liable for:
- Direct, indirect, incidental, or consequential damages
- Loss of safety, opportunity, or data
- Decisions made based on App content
- Errors or omissions in data
19. APPLE APP STORE COMPLIANCE
Crimewise:
- Requests permissions only when necessary
- Does not gate functionality behind forced consent
- Allows users to deny permissions without coercion
- Provides clear justification for location usage
20. CHANGES TO THIS POLICY
We may update this Privacy Policy at any time.
Changes will be reflected within the App.
Continued use constitutes acceptance.
21. CONTACT INFORMATION
For privacy-related inquiries:
22. ENTIRE AGREEMENT
This Privacy Policy forms part of the overall legal framework governing use of the App, alongside Terms of Use and Disclaimer.